Commercial Closet to Honor Absolut, AmEx for Gay Efforts

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Absolut Vodka and American Express are receiving AdRespect honors for appealing to the gay community in their ad efforts for about 40 years, combined.

Commercial Closet, which is bestowing the honors, is debuting the “AdRespect scores,” which is a new industry standard for judging LGBT corporate marketing efforts. Scores go from 0-100 in terms of how well, and how often, a firm advertises to the gay community.

Honors go out at 8PM on November 15th at the TheTimesCenter in NYC. The New York Times will be hosting the event.

Check out spots by Absolut and American Express in the Commercial Closet archives. The print effort at left isn’t an official Absolut ad, but it’s also in the archives as a representation of the brand’s longstanding friendliness toward the community.

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Steve Hall

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