Comfeze Brings Uncomfezable Twist to Typical Diaper Ad

Steve Hall

Mar. 13, 2008
1 min read

Wow. This is warped. That’s apt, because it’s a spoof spot for Scream TV, which wants us all to (tagline, tagline!) “Get scared more often.” And we’re definitely feeling the fear.

The spot for fictional brand Comfeze was put together by Zig, Toronto.

Does Depend make ads? Maybe Zig should look into that. There’s a whole market of fear and absorbency waiting to blossom before our eyes.

Steve Hall

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Comfeze Brings Uncomfezable Twist to Typical Diaper Ad

Steve Hall

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TRENDING AROUND THE WEB

I’m 73 and I grew up with almost no praise—and the traits I developed as a result are the reason I still flinch when someone says something kind about me, even after all these years

Global English Editing

Psychology says the reason people become happier after 60 isn’t wisdom or acceptance – it’s that they’ve finally stopped performing for an audience that was never actually watching

Global English Editing

Psychologists found that people who always felt different from everyone around them often possess a cognitive trait called divergent thinking — and these 8 patterns explain why they see solutions and connections that conventional thinkers completely miss

Global English Editing

I retired three years ago and I still wake up at 5:30am out of habit — but now I just sit in the kitchen drinking coffee alone because there’s nowhere to go and nobody who needs me to show up anymore

Global English Editing

Psychology says the adults who bond most intensely with dogs share a common trait. They are high-empathy individuals who spent years managing other people’s emotions and found that the dog was the first relationship where their emotional labor wasn’t required and their presence alone was enough

Global English Editing

The art of walking away from people who drain you without explaining yourself is one of the hardest skills an adult can develop—and the ones who master it all understand something about self-worth that most people learn far too late

Global English Editing