In a video released late yesterday, comedian Nathan Fielder revealed he was behind that Dumb Starbucks store in Los Angeles that opened this past weekend. His goal? In his own words, “By adding the word ‘dumb’ we are legally allowed to used the coveted Starbucks name and logo because we’ve fulfilled the minimum requirements to be considered a parody under U.S. law.”
In the video, Fielder also says the store is no joke. That’s a real business and he plans to to get rich from. Oddly while asking for support towards getting rich, he’s still offering free coffee.
Whether a real business or the continuation of an elaborate joke, it may all be moot. We are told the shop has been closed by police because a valid health permit is not in place.
