Affiliate marketing, a $14 billion industry according to Forrester Research, is about making money online. It’s not about less tangible practices such as branding and engagement which, while valid marketing methods, offer more nebulous, less concrete results.
Affiliate marketing is to the car dealer as branding and engagement are to the car manufacturer. While not mutually exclusive, one focuses primary on moving product and the other focuses on building brand loyalty.
If you’re interested in moving product and making money or if you just want to be smarter during your next client meeting, from January 11-13 at the Rio All-Suites Hotel & Casino in Las Vegas, Affiliate Summit will take place. The keynote speaker for Monday, January 12 will be Gary Vaynerchuk, star of Wine Library TV and Director of Operations at Wine Library.
See what happened at Affiliate Summit East here and then make plans to head to Vegas for Affiliate Summit West.
I’ll be there. Will you?
