Come On, It Makes Perfect Sense to Use Skin to Sell Skin.

apligraf-ad.jpg

Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.

Apligraf is generating lots of noise because it’s the first product in its industry to start promoting its wares to consumers via advertising. (Granted, it’s also the first product in its industry to get FDA approval.)

Adfreak surmises that the product is young, but it won’t be long before it or similar offerings are promoted with bikini-clad sexbombs promising new-you salvation (It’s Not Just for Foot Sores Anymore!).

Tough to play devil’s advocate on this one. How long did it take post-legalization before controlled botulism injections became the stuff of slumber party play? A week?

Picture of Steve Hall

Steve Hall

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