Come On, Hipster. Do it for the WANDERING FISHPERSONS!

Steve Hall

Feb. 20, 2008
1 min read

GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.

The effort will invade TV and print. To get the point across, Unscrew America pulls the “stark alternative universe” card and infuses it with a shot of Millennial irony.

Watch “Deadly Serious” — which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.

Bobcat (at left) reads, “The ENDANGERED BOBCATMEN of the ARKANSAS ISLANDS were hoping you’d do them a small favor, so the future won’t involve so much RAT-MUNCHING and building huts out of crocodile feces.” (We like how Bobcatman 1 is clutching a lightbulb in a feeble but meaningful way.)

Also see Shriveled Falcon People and Wandering Fishpersons.

We like it. We might even change our lightbulbs just to be good sports (SCORE!), if somebody hands us a few energy-efficient ones right now. And possibly a ladder.

Steve Hall

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TRENDING AROUND THE WEB

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

Global English Editing

I’m 42 and last week I caught myself saying ‘I’m so lucky’ about something I was clearly unhappy about and that’s when I realized I’ve been using gratitude as a way to gaslight myself for at least fifteen years

Global English Editing

Psychology says adults who can’t sit still during phone conversations aren’t anxious — they learned early that their body language was the only part of communication they could fully control, and removing that channel creates a disorientation they have to physically compensate for

Global English Editing

The quietest people in most families are almost never quiet because they have nothing to say. They went quiet because they said something important once, it was dismissed or corrected, and they decided the cost of speaking wasn’t worth the possibility of being unheard again

Global English Editing

Psychology says the loneliest part of being an aging parent isn’t being alone – it’s realizing your children love you but don’t actually enjoy spending time with you, and understanding that gap is something you created decades ago

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