With top ten lists for everything imaginable, everyone has been trained to basically ignore anything that isn’t in the top ten. So what’s a city like Columbus (OK, they do have the second largest college population) to do when it comes to creating a tourism campiagn that will announce to the rest of the country that the place actually exists and that it has a lot to offer? Highlight what’s not in Columbus, of course.
Ad blogger Leigh Householder, along with 60 other bloggers, was invited to an Experience Columbus-hosted event to unveil the new tourism campaign which carries the tagline, Not in Columbus. One element off the campiagn is a t-shirt which, on one side, has a picture of an crossed out Eiffel Tower and “But I Did Everything Else” on the other.
Leigh highlights some of the positive aspects of the city if she were to be charged with creating the campaign. She mentions positives such as a creative economy to nationally-recognized chefs, a big local music scene, museums and ballet, art festivals and affordable housing among others. Columbus, does, it seems have something to offer. There was no mention of that river catching on fire many years ago. OK, OK, that was a jab. Every city ebbs and flows but it looks like Columbus is on the upswing.
Leigh has a plan and it’s all right here.
