A new billboard campaign from Columbia Sportswear with the headline, “Wherever Snot Freezes, We’ll Be There” is promoting the company’s new ice field parka. The work was done by Portland Oregon ad agency Borders, Perrin & Norrander. The board, currently in up in 40 cities, certainly gets to the heart of the matter. Anyone who has been in frigid weather can relate to this headline making this a very effective campaign.
