Collective Intellect Tracks Super Bowl Blog Buzz

Steve Hall

Feb. 01, 2008
1 min read

Here’s some Super Bowl buzz research from Collective Intellect:

– Pepsi generated the most “share of voice” (22 percent) in blog posts during and after the Super Bowl. This includes the Sobe spot that gave us WTF Syndrome.
– eTrade’s ads produced the “most positive sentiment” across .com advertisers. (If by “positive sentiment” they are referring to the talking fetuses that haunted us in our sleep.)
– The Ice Breakers spot generated most negative sentiment. Well … no shit.

Download the report, complete with handy-dandy graphs, and bars that go both up and down.

Steve Hall

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