Here’s some Super Bowl buzz research from Collective Intellect:
– Pepsi generated the most “share of voice” (22 percent) in blog posts during and after the Super Bowl. This includes the Sobe spot that gave us WTF Syndrome.
– eTrade’s ads produced the “most positive sentiment” across .com advertisers. (If by “positive sentiment” they are referring to the talking fetuses that haunted us in our sleep.)
– The Ice Breakers spot generated most negative sentiment. Well … no shit.
Download the report, complete with handy-dandy graphs, and bars that go both up and down.
