Colgate-Palmolive in Canada, with help from UNION, has launched a Twitter-based campaign entitled, “There’s Something In Your Tweet,” to support the introduction of the new Colgate Slim Soft toothbrush in Canada. The campaign includes a service that allows people to anonymously alert others they have food stuck in their teeth.
The campaign is designed to call attention to the Colgate Slim Soft toothbrush’s super awesome tapered bristles which are said to work extra hard to remove stuck food.
Of the campaign, UNION ECD Lance Martin said, “Having food stuck in your teeth is so embarrassing but it’s only half of the embarrassment equation. Having to tell someone they’ve got a huge piece of spinach stuck can be pretty awful too.”
The service allows users to enter someone’s Twitter handle or email address and select from a variety of options ranging from popcorn to “super-healthy kale” for what’s stuck. A message is composed and sent and both sender and recipient receive a $1-off coupon for a new Colgate Slim Soft toothbrush.
