This work from Israeli agency E-dologic for Coke is simultaneously brilliant and a sad indicator the obsession with “checking in” has gone overboard. The agency added 10,000 recycling bin locations to Facebook Places. The goal, of course, was to capitalize on people’s obsession with checking in to every last known location on earth. Oh, and to leverage that obsession to get people to recycle their Coke bottles as well.
Apparently, it worked. Or at least that’s what the agency’s video overview of the project would have us believe.
