Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.
In Avatar, people in the real world take one the look of their online avatar until a guy and monstrous-looking avatar grab a Coke bottle at the same time. The monster morphs back to *her* real self and, in perfectly commercialized harmony, the two live happily ever after. Sweet.
In the longer Heist, we hear Peter and the Wolf music as animated creatures in a park abscond with with a guy’s Coke bottle while he’s napping so they can have their own happiness.
Both spots have a deliciously light, airy and playful feel to them. And don’t we all need a little injection of that right about now?
