Coke Wakes Up, Smells Social Media

Steve Hall

Oct. 24, 2006
1 min read

After having dissed the whole Diet Coke Mentos geyser thing saying the “craziness with Mentos doesn’t fit with the brand personality” then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

Steve Hall

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I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

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Psychology says people who feel more energetic as they age have usually made one quiet internal shift that changes everything. They stopped bracing. Their nervous system moved from chronic vigilance to genuine safety, and the body responds to that transition with energy it had been spending on survival.

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Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

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I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

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Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

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Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

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Coke Wakes Up, Smells Social Media

Steve Hall

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TRENDING AROUND THE WEB

I’m 65 and I sat across from my wife at dinner last Thursday and she said ‘you haven’t been happy in years’ — and the worst part wasn’t that she was right, it was that I’d convinced myself nobody had noticed

Global English Editing

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing