Coke Wakes Up, Smells Social Media

coke_mentos_ii.jpg

After having dissed the whole Diet Coke Mentos geyser thing saying the “craziness with Mentos doesn’t fit with the brand personality” then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

A study spanning 1,700 languages found a hidden pattern that no single grammar book ever taught — and it says something about how human thought organizes itself before words do

A study spanning 1,700 languages found a hidden pattern that no single grammar book ever taught — and it says something about how human thought organizes itself before words do

Global English Editing

8 habits of people who stay young at heart (without ever trying to look young)

8 habits of people who stay young at heart (without ever trying to look young)

Hack Spirit

7 small courtesies that are quietly disappearing from everyday life

7 small courtesies that are quietly disappearing from everyday life

Hack Spirit

9 tiny habits of people others instinctively trust with a secret

9 tiny habits of people others instinctively trust with a secret

Hack Spirit

Why some friendships pick up right where they left off, even after years apart

Why some friendships pick up right where they left off, even after years apart

Hack Spirit

9 small things people who age gracefully refuse to apologise for

9 small things people who age gracefully refuse to apologise for

Hack Spirit