Coke Wakes Up, Smells Social Media

coke_mentos_ii.jpg

After having dissed the whole Diet Coke Mentos geyser thing saying the “craziness with Mentos doesn’t fit with the brand personality” then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things naturally classy people do that have nothing to do with money

8 things naturally classy people do that have nothing to do with money

Hack Spirit

Why re-reading a book is not a waste of time

Why re-reading a book is not a waste of time

Global English Editing

What your vocabulary reveals about your habits of attention

What your vocabulary reveals about your habits of attention

Global English Editing

9 things people with old-money manners do that quietly set them apart

9 things people with old-money manners do that quietly set them apart

Hack Spirit

7 things genuinely classy people never brag about

7 things genuinely classy people never brag about

Hack Spirit

The words people choose under pressure — and what they signal to others

The words people choose under pressure — and what they signal to others

Global English Editing