To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn’t make it to the event join the fun.
The robot carried microphones and cameras and could be navigated around the festival. Those on the remote end of the robot could hang out with their friends, check out what was going on at the festival and, of course, enjoy all the eye candy.
Check out the case video below.
