Hoping to leverage the 60 percent or so of people who will be tweeting, Facebooking Google+’ing and just about every other form of ‘ing you can think of, Coke, with help from Wieden + Kennedy and 360i, will launch CokePolarBowl, a site featuring two polar bears who will react in real time to the game and the ads. It’s yet another example of the growing social TV trend.
One bear will be a Patriots fan. Another, a Giants fan. Controlled by a couple people at W+K, each bear will react accordingly as the game progresses.
This live reaction strategy will be applied to one of the spots, Catch. which will air during the game. Depending upon who is wining, a different bear will be featured in the ad.
Check out more on this story over at Mashable.
