Coke Polar Bears to React in Real Time to Super Bowl

  • 1 min read
coke_polar_bears_sb_2012.jpg

Hoping to leverage the 60 percent or so of people who will be tweeting, Facebooking Google+’ing and just about every other form of ‘ing you can think of, Coke, with help from Wieden + Kennedy and 360i, will launch CokePolarBowl, a site featuring two polar bears who will react in real time to the game and the ads. It’s yet another example of the growing social TV trend.

One bear will be a Patriots fan. Another, a Giants fan. Controlled by a couple people at W+K, each bear will react accordingly as the game progresses.

This live reaction strategy will be applied to one of the spots, Catch. which will air during the game. Depending upon who is wining, a different bear will be featured in the ad.

Check out more on this story over at Mashable.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit
People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit
8 small signs you’ve become more confident without becoming louder

8 small signs you’ve become more confident without becoming louder

Hack Spirit
Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
Load more