Coke, Nestle Say Be Gullible, Drink Fat-Eating Fizz

enviga.jpg

Purveyors at Coke and Nestle are greeted this new year by a lawsuit from the Center for Science in the Public Interest because of Enviga, a pilot beverage that playfully assures you’ll burn a whopping 60-100 calories after just three cans.

We’ll be slightly nicer than Copyranter and say sure, that’s more than possible. Walking to your car, getting in, buying a six-pack of bullshit and raising and lowering your arm as many times as it takes to down half of that could possibly burn 60-100 calories. Not to mention the brain cells you burn during ingestion, which are notoriously heavy.

To be fair it’s not like Enviga was the first to encourage the all-too-willing to eat and drink more for weight loss. We totally fell for the pasta-chocolate diet.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things people born in the 1950s and 60s still do that younger generations have completely abandoned

9 things people born in the 1950s and 60s still do that younger generations have completely abandoned

Hack Spirit

8 things adult children notice about their parents but would never say out loud

8 things adult children notice about their parents but would never say out loud

Hack Spirit

7 things people notice about your home within the first five minutes but never mention

7 things people notice about your home within the first five minutes but never mention

Hack Spirit

The older some people get, the shorter their messages become — and that isn’t always impatience, sometimes it’s the confidence to say only what they mean

The older some people get, the shorter their messages become — and that isn’t always impatience, sometimes it’s the confidence to say only what they mean

Global English Editing

8 phrases people use that sound supportive but are actually keeping score

8 phrases people use that sound supportive but are actually keeping score

Hack Spirit

9 phrases people use that sound humble but are really asking for reassurance

9 phrases people use that sound humble but are really asking for reassurance

Hack Spirit