Coke, M&M, Johnson’s, Jesus Bitch About Product Placement

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If you really want to know how product placement discussions go at FOX or at any other television network, check out this possibly crappy but maybe not so much video featuring a bottle of Johnson’s Baby Sampoo, a bottle of Coke, the scrubbing bubbles guy, an M&M and Jesus as they bicker and bitch about the finer points of product placement. It’s in the Huffington Post contest and was created by copywriter Jeff Greenspan and improvised with writers and performers from David Letterman, Conan O’Briend, VH1’s Best Week Ever and Daily Show. While we think it’s OK, new ad babe Ariel tells us it’s lame.

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Steve Hall

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