Coke has launched its first long form advertainment program on TiVo’s Sound Check, and area filled with video and music content. This is the first of what is sure to be many more advertisements that attempt to be entertaining – so much so that they are sought out by viewers as if they were actual programs.
The video features Sting, Mary J. Blige, Ashanti (Yum! Oh, sorry) and Leona Ness in interviews, recording sessions and performances.
