OK. Let’s analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.
They touch. And there’s fluid transfer! Yes, fluid transfer. Right in the middle of the library.
Strange love, indeed. Oh the multiple meanings that emanate from this!
This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.
