Expanding upon Coke’s personalization campaign, Israel’s Gefen Team created interactive billboards which invited people to enter their names using a Coca Cola-branded smartphone app.
The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was on the billboard.
The app ranked #1 in Israel’s app store on the first day of the campaign and maintained that position throughout the campaign period with a total of 100,000 downloads.
Check out the case study video below.
