Coke and Youtube Team Up for vGreetings

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There’s nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.

Yet somehow Coke and Youtube make it work for their “wishcast” vGreetings, a touching dual effort to spread goodwill among mankind.

Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that’s just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. – Contributed by Angela Natividad

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Steve Hall

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