Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages

Steve Hall

Oct. 22, 2007
1 min read

We may always go “eh?” upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people’s hands, and that’s admirable.

Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.

Hrm. Athletic exertion + icy espresso. The formula for heart failure?

It’s definitely memorable.

Steve Hall

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Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages

Steve Hall

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TRENDING AROUND THE WEB

Psychology says that the person who remembers every small detail about you, your coffee order, your dog’s name, your mother’s surgery date, isn’t just thoughtful. They grew up in an environment where noticing details was a survival skill, and tenderness became the least painful use for it

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I’m 65 and I’ve watched three marriages in my friend group fall apart in retirement — and the pattern isn’t infidelity or money, it’s that these men spent forty years being providers and never learned how to actually be present with another human being

Global English Editing

I’m 44 and I just realized that the reason I call my mother every Sunday isn’t love — it’s that when I was nine she once said “you’re the only one who checks on me” and I’ve been carrying that assignment for thirty-five years without ever asking to be relieved

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