It seems things are heating up over at Taryn Rose International. The brand is rolling out a new identity and a redesign of their footwear. But calling these shoes footwear doesn’t really encapsulate the totality of their allure. These shoes are not soccer mommy footwear. They’re so smoking hot they just might burst you into flames.
New ads featuring the most scorch-worthy shoes from the line appear in high end mags such as Elle and Vogue. And the ads do get attention. As well as a strong desire to run out a buy a pair. Sure they have some ballet flats and low rise styles mixed in for practicality. But thanks to Taryn, her blistering boots and sizzling pumps, we imagine an addition to the wardrobe from the brand that can successfully change the “work from home soccer mommy (in her pajamas)” look into the “smoldering temptress” look that turns every man within a 100 yard radius into a drooling, stuttering fool. Heck, these shoes make a girl want to run to the gym so the calves will be worthy of the shoes’ fever pitch.
See the other two ads in the campaign here and here.
– Written by…it’s a secret.
