Co-habitation: Dunkin Donuts and Home Depot

We’ve seen co-marketing, affilite marketing and all the other iterations of that. Now, we have co-habitation. I think it’s brilliant. It takes the Mall concept even further. I mean, when was the last time you went shopping for only one thing? We want everything in on place. While, that may never be possible, Dunkin Donuts has made a step in that direction by placing complete stores inside Home Depots as a test.

Dunkin’ Donuts tests store in Home Depot – 2002-08-20 – Boston Business Journal

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things people who handle compliments gracefully do differently

8 things people who handle compliments gracefully do differently

Hack Spirit

Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Vocabulary tests are among the subtests most closely tied to IQ scores on standard batteries, not because a large vocabulary sharpens thinking in the moment, but because vocabulary size reflects the sustained reading and learning that verbal-intelligence measures are designed to pick up

Global English Editing

9 things people in their 70s do that keep them interesting to younger generations

9 things people in their 70s do that keep them interesting to younger generations

Hack Spirit

8 habits that make someone the neighbour everyone is glad to have

8 habits that make someone the neighbour everyone is glad to have

Hack Spirit

7 things in-laws do that shape a marriage more than anyone admits

7 things in-laws do that shape a marriage more than anyone admits

Hack Spirit

8 things people who are excellent listeners do that nobody ever taught them

8 things people who are excellent listeners do that nobody ever taught them

Hack Spirit