We’re sure you’ve all seen the new CNN campaign featuring Wolf Blitzer, Anderson Cooper, Lou Dobbs and Christiane Amanpour attempting to do their thing while interacting with a bunch of idiots. While this attempts to position the on-air personalities as intelligent, it fails CNN miserably belittling the network and minimizing the importance of CNN’s primary goal – to deliver serious, quality news. A fight about the pronunciation of Iraq? Botulism at the local deli more important than Blitzer’s world events? Please. While humorous, CNN has damaged its image with this campaign when, in the wake of two network anchors departing, leaving a gaping news hole, the network could have positioned itself as the new evening news leader.
Instead, this campaign confirms its place as runner up to the networks.
UPDATE: Slate doesn’t like the campaign either calling it “boring, misguided and insulting.”
