CNBC-Created FedEx Spoof Ad Craps on UPS’ Big Brown Belmont Loss

Steve Hall

Jun. 01, 2008
1 min read

CNBC sports business reporter Darren Rovell, citing UPS’ recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline “Big Brown…if you’re not first, your last.” Witty.

Steve Hall

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