A small Michigan agency, named Hawairish because one of the partners is Hawaiian and the other Irish, has done some interesting work for local clothing retailer, Incognito which speaks to the importance of the now for teens.
Agency partner Ty Hutchinson explains the work thusly, “We know what teens think. One wrong move could end their life as they know it. Whether it be a parental embarrassment, dating the wrong person, being seen on the wrong side of the lunchroom or wearing the wrong fashion. It really was a simple solution for us – agree with them. This is an important time. In fact, every other stage of life sucks. The result is edgy but right for the audience.”
The creative was produced as in-store posters and a website will be launched in the near future. A second version of the poster can bee seen here.
