Clothes Blown Off Model For Nike AirMax Shoes

Steve Hall

Aug. 18, 2005
1 min read

To promote a special line of Nike AirMax shoes for French footwear retailer Courir, several videos illustrate the power of air mostly by blowing a lot of Styrofoam packing material around and blowing the clothes off a model the campaign lovingly refers to as “La Bimbo.” Yes, it’s all in French but the videos make their point.

Steve Hall

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Clothes Blown Off Model For Nike AirMax Shoes

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Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

Global English Editing