For years. we’ve seen the very utilitarian ads for that closet shelf company, California Closets. That utilitarian approach always seemed appropriate since closet shelving is, well, utilitarian. It seems someone over at California Closets got bored just showing pictures of their shelving in ads which were usually placed unceremoniously in the back of many newspaper’s Sunday magazine. A frustrated California Closets marketing person apparently stood up and said, “Dammit, we want some far forward right hand page action!” to which the Sunday magazines replied, “Dammit, we don’t want any crappy utilitarian closet shelving ads ruining the front of our preciously wannabe culturistically fashionista-like magazine pages” to which California Closets screamed,”Dammit, we need to get ourselves some hip, vapid looking, ridiculously dressed models and drape them across the ad and, like, just kinda show our shelving in the background” to which the Sunday magazines said, “Cool, we’ll take your money now for this ad we know people are gonna look at and go ‘what the fuck are they selling here?'” To which we say, well, we’ve said enough.
