Close-Up toothpaste is sort of a dead brand in America. But not overseas. Oh no. At least not according to this new work from Lowe and production company Hungry Man. Touting the brand’s new Deep Action line, which is said to eliminate 99 percent of germs and provide breath three times cooler, the commercial reveals why the brand may have gone too far formulating the new product.
Like a bunch of 13-year-old girls meeting One Direction, Beatles-style mania breaks out as no one can keep themselves from sucking face with the nearest available random stranger on the street.
A busload of people erupt into a lip-locking orgy of epic proportion; grandma sucks face with a burly biker; a female cop chases down a male perp, rips his mask off and has her way with him; opposing sports team fans charge towards one another with utter abandon, statues are kissed and pandemonium ensues as lip after lip seeks its connection.
We haven’t been this excited about toothpaste since, well, since seventies hottie Farrah Fawcett got into a small foreign car with Joey.
