CK’s ‘New Movement’ Campaign Prioritizes Spiritual, Physical Health

ck-performance-3.jpg

For its Performance line of yoga apparel, Calvin Klein puts the usual waifs in spandex. They’re also doing less lounging-around and ODing-on-camera.

See models stretching and models in upward-facing fetal (is that a position?). They could all be Kate Moss, as far as we can tell, but they’re all slightly meatier and CK probably wouldn’t waste its dosh putting Kate in profile. (That’s only half the bang for the buck!)

Jokes aside, “New Movement” is sublime work by Full Contact.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 hobbies that feel relaxing but are quietly mental workouts

8 hobbies that feel relaxing but are quietly mental workouts

Global English Editing

You can’t always tell, but secretly lonely people often have these 7 habits

You can’t always tell, but secretly lonely people often have these 7 habits

Global English Editing

I had given up on the idea of a comfortable retirement until I discovered these 8 overlooked ways to build stability

I had given up on the idea of a comfortable retirement until I discovered these 8 overlooked ways to build stability

Global English Editing

8 signs you’ve found a once-in-a-lifetime love that most people never experience

8 signs you’ve found a once-in-a-lifetime love that most people never experience

Global English Editing

7 things rich people never keep in their fridge—but the middle class do

7 things rich people never keep in their fridge—but the middle class do

Global English Editing

I retired at 65 with no plan—here’s how I got my life together and found purpose again

I retired at 65 with no plan—here’s how I got my life together and found purpose again

Global English Editing