While the agency, Agence H in Paris, would have us believe this concept is based on the domino effect – and it is – we can’t help but read a whole lot of Inception into this Citroen commercial. The ad takes a twist on the tried and true (i.e. boring) winding mountain road car commercial concept and injects some dominoes-style special effects.
As the car traverses the winding mountain road, the landscape unfolds in front of it as if the land were a collection of interchangeable dominoes. It’s not a bad effect. After all, anything is better that the winding mountain road snooze-fest.
Psyop handled the direction and special effects.
Citroën – Dominoes from Psyop on Vimeo.
