CitiBank Courts Co-Eds with Character Credit Cards

  • 1 min read
citibank.jpg

We were lollygagging on MySpace because apparently we never have anything better to do (this is our second mention this evening) when a funny Citibank ad caught our eye.

To promote its student-targeted credit cards Citi’s got this weird campaign with haphazardly drawn college students. In the one we saw, the head of an oft-complimented girl expands until she floats away like a balloon.

The co-ed courting credit cards include Citi Bronze (for Jet Setters), Citi Dividend Platinum (for the Cash Fan) and the Citi MTVU card (for the Rewards Junkie).

We love little characterizations like that. What better way to sniggle us into a frightening APR than to give each one a personality? If we weren’t debating Jet Setters or Rewards Junkies we’d probably still be on Rachel or Monica.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

People who make difficult days feel a little lighter tend to do these 8 things

People who make difficult days feel a little lighter tend to do these 8 things

Hack Spirit
Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Stanford researchers who tracked how people’s social circles change with age found that older adults don’t lose the ability to make friends — they simply get pickier, deliberately keeping fewer relationships that feel meaningful and letting the rest go, a shift linked to higher emotional well-being, not less

Global English Editing
9 things lifelong readers pick up on that other people miss entirely

9 things lifelong readers pick up on that other people miss entirely

Hack Spirit
7 habits that separate quick decision-makers from chronic overthinkers

7 habits that separate quick decision-makers from chronic overthinkers

Hack Spirit
Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Since 2000, Northwestern Medicine has tracked 290 volunteers over age 80 using a 15-word memory test, and after 25 years the ones who still score like adults in their fifties and sixties turn out to share one habit above the rest: close, frequent contact with other people.

Global English Editing
8 small rituals that make time alone feel restorative instead of empty

8 small rituals that make time alone feel restorative instead of empty

Hack Spirit
Load more