The Delmarva Group has launched CIO Podcast, a daily audio “broadcast” targeted to chief information officers and other information technology professionals. It’s what CIO Magazine should have launched but with Podcasting still in nascent development, it’s not surprising larger publishers haven’t jumped aboard. Podcasts are mp3 audio files delivered via rss which makes it very easy for both publishers to offer content and for people to consume content. Setting up a podcast is very easy and similar to recording a radio program.
Most companies could benefit from having their content available in additional formats and we all know many people find it easier to listen to content as opposed to reading it. Advertisers can sponsor podcasts in a fashion similar to radio sponsorship and advertising. With increased reliance on digital devices such as cell phones, MP3 players and PDAs for content, people will rely less on traditional content channels such as television and radio. Podcasting is a method to stay with these people as they move from the old to the new.
