In an example of marketing that actually offers something of interest to its audience, Cingular Wireless has a promotional agreement with Universal Music Group artist Busted who’s big in Europe and growing in America. The promotion will center around a contest whereby schools can compete to win a concert by the artist. The campaign will consist of microsites on Alloy.com and CSS.com as well as email to those databases along with highschool Teen Source board posting promoting the contest. Via Ypulse.
