Certain to cause our Tivo-addicted, ad avoiding culture to unleash a mammoth-sized torrent of popcorn on him, National CineMedia CMO said, “How cool would it be for someone to walk into your living room, sit down and watch a large-screen version of your commercial, and know that there is nowhere else for them to go?” Yes, Cliff, how cool would it be to hang from a noose tied to your nuts? We’ve paid our ten dollars to see the movie and will pass on the ads, thank you very much.
