Cinema Advertising Grows 48 Percent

The lengthy and annoying (from a consumer’s perspective) commercials seen prior to a theater movie have turned into a $315.1 million business according to the latest numbers from the Cinema Advertising Council. This growth has come from realizing this captive audience as well as the proliferation of digital projectors making it very easy to manage which commercials are shown based upon location and other demographic information. If only the ads were more entertaining – or at least bearable.

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Steve Hall

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