This was done before prior to a theatrical presentation but now it’s made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.
