I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab’s “Talk to Chuck” campaign.
“Talk to Chuck” brings interpolated rotoscoping — the process of animating over live action — to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)
In the spots, ordinary people address broker grievances in a casual documentary-style setting. The interesting visuals compel you to listen.
I like the effort. It feels authentic and down-to-earth, which I think is hard to do when you’re a major brokerage. Read more about “Talk to Chuck” at the Charles Schwab Foundation website. Conceived in 2005 by Euro RSCG Worldwide-New York, it won the Grand Ogilvy Award in April of last year.
