It’s only halftime as I write this but the Clint Eastwood Chrysler ad just aired and it is, by far, the best ad of this year’s Super Bowl. Telling the world it’s halftime in America and the world had better be ready for America’s second half, Eastwood says, “This country can’t be knocked out in one punch. We get right back up again and when we do, the world is going to hear the roar of our engines. Yea, it’s halftime America and our second have is about to begin.” Very, very powerful message.
The ad ties the plight of Detroit to the plight of the nation. It acknowledges we are in trouble but it also lifts out spirits by reminding us we’ve been down before and we’ve survived.
We’re calling this the best (and we use that term lightly since ads are supposed to be about sales and we’ll have no idea about that for quite some time) Super Bowl ad of the year. We just are. That’s the way it is. Disagree. But you’ll be wrong.
