Chivas Regal, Johnnie Walker Launch New Ad Campaigns

  • 1 min read

Scotch Hopes For Comback

Bailing on recent efforts, Chivas Regal and Johnnie Walker are back with new ad campaigns. The new campaign have shifted away from selling the scotch category to promoting the individual scotch brands. Sales of scotch have been in decline but there are signs of an upswing and the two marketers hope to capitalize on that.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

People who are quietly content with life usually stop chasing these 8 things

People who are quietly content with life usually stop chasing these 8 things

Hack Spirit
People who own less but feel richer than most usually share these 8 understated habits

People who own less but feel richer than most usually share these 8 understated habits

Hack Spirit
People who are genuinely at peace with themselves usually display these 8 quiet behaviors

People who are genuinely at peace with themselves usually display these 8 quiet behaviors

Hack Spirit
I’m in my late 30s and I’ve quietly stopped caring about these 6 things

I’m in my late 30s and I’ve quietly stopped caring about these 6 things

Hack Spirit
I’m an overthinker by nature. These 3 habits gave me my peace back.

I’m an overthinker by nature. These 3 habits gave me my peace back.

Hack Spirit
8 signs someone was raised by a genuinely good mother, according to psychology

8 signs someone was raised by a genuinely good mother, according to psychology

Parent From Heart
Load more