Chirping Birds, Aerial Beauty Shots Soothe, Confuse

  • 1 min read
vw_blue_motion.jpg

So sometimes you’ll be sitting on the couch all relaxed watching your favorite TV show and an ad comes on that is so soothing and intriguing that you don’t hit the fast forward button. Rather, you drink in its beauty, allowing it to slowly build to what you will assume to be some powerful, feel-good message.

But, in this case, the commercial concludes without the satisfaction of climax, leaving one to wonder what the hell Blue Motion from Volkswagen is.

Oh sure, you’re not an idiot. Clearly, you know it has something to do with the environmentally friendly qualities of the vehicle and, yes, you could look it up online but do you really want to get up off the couch and shift from passive to active mode just to find out? Do you really?

Thanks for making me get off my lazy ass, DDB Milan.

Picture of Steve Hall

Steve Hall

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