In line with our less than pleasant mood today comes the 2010 Chip Shop Awards, an event that takes the piss out of how seriously the advertising industry takes itself.
The show is described thusly by show head Dave Trott who says, “I know it wouldn’t work for so many reasons in the real world. But this isn’t the real world. This is ads you wish had run, but didn’t. Ads that prick the bubble of pomposity that surrounds and encapsulates advertising. Ads that take the piss. And, nowadays more than ever, we badly need someone to take the piss.”
