Chinese Wool Ad Feels Something Like Water Torture

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This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but — having watched about half of it — we’re suddenly jam-packed with repressed rage. A great way to destroy someone’s soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.

The spot starts about :09 into the video, so don’t be fooled by all that happy baby stuff at the beginning. Here’s a positive: after one sitting, you’ll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you’ll have three new syllables burned forever into your brain.

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Steve Hall

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