Chinese Wool Ad Feels Something Like Water Torture

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This ad for Heng Yuan Xiang, a wool company, pisses China off. We thought it was just the mob overreacting again, but — having watched about half of it — we’re suddenly jam-packed with repressed rage. A great way to destroy someone’s soul would be to pin their eyelids open and force them to sit through this for a little over six minutes.

The spot starts about :09 into the video, so don’t be fooled by all that happy baby stuff at the beginning. Here’s a positive: after one sitting, you’ll feel uncomfortably familiar with all the animals in the Chinese zodiac. AND you’ll have three new syllables burned forever into your brain.

Picture of Steve Hall

Steve Hall

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