Chinese Coke Billboard Goofy…Or Not

chinese_coke_billboard.jpg

There’s something about Chinese culture that makes relatively snark-free advertising like this Coke billboard possible. Of course we have no idea what we’re talking about because we’ve never been to China. But we do know, or at least we’re told, there’s a bit more innocent goofiness in the culture that makes this stuff possible. Of course, we could be completely wrong about that notion too.

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Steve Hall

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