Monarch Entertainment Group’s Chicks With Attitude, an 18-market concert tour created solely as marketing vehicle to reach young women, has signed on Maybelline as the exclusive presenting sponsor. Musicians appearing on the tour are Liz Phair, The Cardigans, Katy Rose and Charlotte Martin. Tour promotion will include radio, print, online, point of purchase and a sweepstakes.
Other new ad campaigns covered this week in Amy Coor’s MediaPost Out to Launch column are Smithsonian promoting its magazine to advertisers, Rayovac and Musicmatch partnering to boot holiday sales, a relaunch campaign for Heartland Brewery and a Red Stripe campaign featuring Lennox Lewis.
