Chicken of the Sea Ruins Own Commercial

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Some marketers just don’t know when to leave a good thing alone. Last summer, Chicken of the Sea launched an interesting commercial that mixed sex appeal with humor in the form of a hot chick strutting through a lobby wearing a miniskirt and an exposed, very flat belly. She has all the guys drooling until she gets into the elevator, the doors close and she lets her gut bulge out with the joke being she wouldn’t have that gut if only she had eaten tuna.

Unfortunatley, Chicken of the Sea couldn’t let that one go and they’ve released a bastardized version of it complete with unnecessary voice over and cheesy graphics over the original footage. It’s bad, Really bad. See the original here. See the bastardized version here.

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Steve Hall

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