A new Chevrolet campaign from Goodby Silverstein & Partners injects a bit of new into tired car dealer advertising. The campaign takes on the tone of a sitcom and offers up characters you can relate to…even if they are characatures themselves. The video series, which will be used by Chevy dealer groups, follows the story of Kyle as he begins work at a Chevrolet dealer.
One spot has the sales team shooting each other with toy guns and envisioning themselves in a workplace sitcom. Another features Kyle trying to worm his way intyo a sing-a-long. A third examines Kyle’s first day at the dealershiop as he tries to fit in.
The video series was directed by Randall Einhorn who has directed The Office, Modern Family Parks and Recreation and Wilfred.
