So as is the case with every large brand at SXSW, Chevrolet has a large booth set up just as you walk inside the Austin Convention Center. Part of that large booth is a giant set of…balls. OK, it’s a Newton’s Cradle.
If you’re not familiar with a Newton’s Cradle, it’s that thing with five balls hanging from a string and when you swing the ball on one end, it makes the ball on the other end swing out without the middle three balls moving.
A giant Newton’s Cradle. Just begging to be used by everyone passing by. Except no one in the Chevy booth wants anyone to…ahem…touch its balls. How unfriendly, we say!
